In an effort to expand outreach to its members, the Louisville Cardinal Alumni Group has branched out into social media by establishing a Facebook page. Located at www.facebook.com/groups/867023753453520, the page is designed to help alumni stay in touch and share their memories.
“We have several generations of alumni, and they’re located all over the country,” said alum George Taylor, who was The Cardinal’s Editor-in-Chief in 1993-94. “We hope this page will help bring them together and renew old friendships.”
The Facebook page is also designed to help alumni keep up with news about the ongoing 100th anniversary celebration of The Louisville Cardinal, the University of Louisville’s independent student news source. Facebook was founded in 2004 and has approximately three billion monthly active users worldwide. It is the third-most-visited website in the world and has one of the world’s most downloaded mobile apps.
The Louisville Cardinal Alumni Group was started in February after several alumni attended a 100th anniversary event for The Cardinal held at UofL and attended the ongoing anniversary exhibit. The group’s website is at https://lcag.site, and you can sign up for their newsletter by emailing lcag94@aol.com.
The Facebook page was initially created in 2017 by alum Michael Lindenberger, The Cardinal’s Editor-in-Chief in 1995 (Spring) and 1995-96, in response to a financial crisis that threatened the paper’s continued existence. He helped rally support by asking alumni to contribute money for an advertisement that ran in the paper. The ad, signed by dozens of alumni, stressed The Cardinal’s importance to students and the UofL community and urged the University to restore its funding.
These efforts, along with multiple articles and opinion pieces that ran in The Courier-Journal and elsewhere, convinced UofL to restore enough funding to allow the paper to continue publishing. The Cardinal ceased publishing a print edition in 2020 in the wake of COVID and is now online only at www.louisvillecardinal.com. Lindenberger passed away in 2022.
“The Facebook page had been inactive since 2020,” Taylor said. “With 2026 being the publication’s 100th anniversary, it seemed like the perfect time to revive it. UofL is planning another anniversary event in the fall, so stay tuned for news and information about that and other upcoming events.”
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